Nozomi Akutsu 02.jpg

I do: Art direction,

visual identity, graphic and

digital design


Art Director / Designer

Creator of MU Design Store


Nozomi was born and raised in Tokyo. She joined Ideasketch in 2011 after working for another design studio for 4 years. There, she was responsible for designing websites, logos, pamphlets, cross-media projects, visuals, and posters. 

After working in Japan for over 10 years as a designer, she moved to Melbourne ​​in 2016 to expand her design skills. She worked for a construction company in Melbourne as an in-house graphic designer. She was in charge of the company's re-branding and marketing collaterals. In 2018, she returned to Japan to start her own business as designer. 

On the side, she was also involved in launching the Tokyo version of an Israel-based travel startup company called Cool Cousin.

Her specialty is conveying information in a concise and minimalistic manner utilising pop and iconic graphics. In 2020, she has started a new design brand called 'MU' in order to enrich peoples surroundings through graphic design.

In the summer of 2022, she relocated to Sweden (Stockholm) with the aim of making a further leap forward. She is going a business school called HYPER ISLAND and working as a freelancer.

東京生まれ東京育ち。御茶の水美術専門学校デザイン・アート科卒業後、コンテムポラリー・プロダクション(現・信藤三雄事務所)のもとで、CDジャケットなど音楽業界のグラフィックデザイン制作に携わったのち、2011年よりアイデアスケッチに参加。椎名林檎公式ファンクラブサイト「林檎班」のデザイン、 コーヒーメーカーKalitaの「& Kalita」ロゴ・ウェブデザインなど、媒体問わず多くのプロジェクトに携わる。


副業として個人ガイドなど観光業にも積極的に携わる。世界中で500,000人以上が利用中の2016年に発足したイスラエル発のオンライン旅行会社、Cool Cousin(クールカズン)の東京版の運営・立ち上げに携わった。

2022年、更なる飛躍を目指してスウェーデン(ストックホルム)に拠点を移す。現地にてビジネススクール(HYPER ISLAND)に通いつつ、フリーランス活動中。

​Daikanyama T-site BOOKBOX NO.82

A pop-up exhibition of MU was held at Daikanyama Tsutaya Books for a limited period of one month in October 2021. Launched a wide range of works from old to new, and sold the products as well.


ELVINE Tokyo City Jacket

She participated in a Tokyo City Jacket project produced by a Swedish clothing brand ELVINE as a local creator in Tokyo.

スウェーデン発人気ファッションブランドの企画「Tokyo City Jacket」に他4人のクリエイターたちと参加。東京をテーマにアイデアを出し合い、オリジナルのシティジャケット開発に携わった。


An Israel-based tourism web platform. Nozomi participates in Tokyo version as an ambassador. She was also involved in launching the Tokyo version in 2018 such as headhunting for candidates, setting-up, scheduling, location scouting for photo-shootings with her friend Yurie.

イスラエル発のオンライン観光アプリ「Cool Cousin」の東京版立ち上げに携わった。企画から人材募集、撮影などデザイン以外のプロジェクトマネージメントにも積極的に参加した。

 MU Design Store

MU is a design concept that aims to enrich people's lives through the creativity of graphic design. MU doesn’t have a specific meaning in Japanese. It represents a discrete, physical absence. Inspired by MU, we eliminate unnecessary elements to give you product-focused designs that match your interior environment. 

2020年「グラフィックデザインの力で、日常を豊かにする」をコンセプトとしたデザインプロダクト「MU」を立ち上げる。現在でも人気の「Tokyo Rail Map poster」は、日本をテーマにしたイタリアミラノにあるデザインショップ「Tenoha Milano」にて取り扱い中。 

 Juror for a design award at OCHABI 

Participated as a special judge of the judging committee of "OCHABI Creative Solution Awards -2022 2nd Presentation-" to be held on July 24, 2021 (Sun) .