Japan’s Four Seasons - 2021 calendar
Art Direction, Graphic Design
Enriching your surroundings through graphic design
MU is a design concept that aims to enrich people's lives through the creativity of graphic design. MU doesn’t have a specific meaning in Japanese. It represents a discrete, physical absence. Inspired by MU, we eliminate unnecessary elements to give you product-focused designs that match your interior environment.
As technology continues to revolutionize the way we live, a lot of tools we use to manage our daily lives have become possible with a smartphone or laptop. However, there are many people who appreciate and still find value in tactile experiences, such as using calendars, clocks and maps... (just to name a few)
The goal of MU to give these necessities a different level of presence in your interior as a result of having a large amount of visual information focused on usability. Do you typically choose products based on convenience or aesthetic value?
Is it possible to enrich our lives with items that are useful, easy to comprehend but also aesthetically pleasing?
This is the inspiration behind MU, a combination of beauty and functionality.
When objects that usually function to just convey accurate information become a part of the design of our interior spaces, I hope that they can also spark our imagination and enhance the aesthetic pleasures of our everyday lives.
A calendar that feels Japan's seasons.
Spring, summer, fall, and winter in Japan change organically, without ever presenting the same appearance. This calendar captures such moments and expresses them with graphics inspired by traditional patterns. The amount of information such as dates is kept to a minimum so that it can become part of the interior by decorating the room. It is a calendar where you can feel a change of season with each month every time you turn over its pages.
Japan’s Four Seasons - 2021 calendar (c)MU
¥4,130 / 38 USD / 42 EURO + Tax, shipping fee
Size: 420 x 297 mm (A3)
Materials: Vent Nouveau Smooth-FS, snow white
13 sheets 273.5g
Printed by U-media Co., Ltd.
Made in JAPAN